Where Are All The Women - 1105 Words

Where are All the Women in Tech? An article named â€Å"The Computer Girls† appeared in the April 1967 issue of Cosmopolitan, which encourages women to consider programming as their career choice and even claimed that â€Å"this is the age of the Computer Girls†. Ironically, those statements show that the 60s tech industry may have been more progressive than it is today. The high-tech industry is the place that world-changing innovation happens. But we are also going backward in this field while the male-dominated culture continues to remain, which is supposed to be all about moving forward. If the truth is really like the article explains, â€Å"Programming requires patience and the ability to handle detail. So women are ‘naturals’ at computer†¦show more content†¦Actually, today’s engineering profession takes gender diversity in college very seriously. In early 1970, Georgia Tech and Caltech both had zero female undergraduates, but â€Å"in 2011, Georgia Tech led the na tion in granting engineering bachelor’s degrees to women, and in Caltech, women comprised around 40 percent of undergraduate enrollment.† Amy Bix, who is the author of â€Å"Girls Coming to Tech!: A History of American Engineering Education for Women†, tries to from a historical perspective, provide evidence that higher education has already started to open their arms to women. It’s not only the higher education institutions that are promoting systematic support for female engineering students, such as learning-community programs and extracurricular support. Some industry leaders also started trying to find ways to inspire girls to notice the beauty of tech at a young age. Bill Gates and Facebook’s founder Mark Zuckerberg back the nonprofit coding education site Code.org to encourage and teach more American children – especially girls – to learn Computer Science. Even Victoria Secret Supermodel Karlie Kloss has joined the growing list of encouraging young women to take up computer coding. By calling them to apply for â€Å"Kode with Karlie Scholarship,† she explained the reason specifically for the girls, about why she offers this precious opportunity, â€Å"I think it’s crucial that young women learn to code as early as possible to

Genetic Engineering The Tremendous Benefits Outweigh the...

Wouldnt it be great to improve health care, improve agriculture, and improve our quality of life? Genetic engineering is already accomplishing those things, and has the potential to accomplish much more. Genetic engineering, also referred to as biotechnology, is a fairly new science where the genes of an organism are modified to change the features of an organism or group of organisms. Genes are found in the DNA (deoxyribonucleic acid) of an organism, and each gene controls a specific trait of an organism. Scientists have discovered what many of these genes control, both in plants and animals. Scientists then can modify these genes to benefit the organism. For example, if a person has a gene that codes for a certain†¦show more content†¦They are being engineered to stay ripe longer so they will stay fresh longer and taste better (Advocates . . .). Coffee will be decaffeinated naturally, popcorn will be given a butter flavor on the cob, and grapefruit sweetened naturally. By the year 2000, it looks as though a fifth of all food will be produced through biotechnology (Dyson). Biotechnology may be able to solve the food shortage problem in many poor parts of the world (Bio technologys . . .). Many people dont realize how much of their food is already enhanced through genetic engineering. Critics believe that using biotechnology in agriculture will pose human health and safety risks such as allergic reactions and biological contamination. This is a reasonable concern, but it isnt likely to happen. Several agencies have developed laws and regulations to ensure that genetically altered foods are safe. The Federal Food and Drug Administration (FDA) has developed strict regulatory requirements to make sure genetically engineered foods are safe. Genetically altered foods will be judged based on their individual safety, allergenicity, toxicity, etc. Under the Drug and Cosmetic Act, the FDA has control over genetically altered products and drugs for humans and animals. Before a new genetically altered food can be accepted, companies must follow a set of seven questions developed by the FDA. To name a few, companies have to ask, Does the genetically-modified plant have a history of safeShow MoreRelatedHuman Genetic Engineering At The Germ Line Of A Family1267 Words   |   6 PagesContinuous advancements have been made in these fields, and thus contribute to human genetic engineering. The method of pre-implantation genetic diagnosis, also known as embryonic screening, allows parents at risk of transmitting a genetic disease to ensure their future children are unaffected by the disease. Some say that it would be greatly favorable for parents to have the ability to avoid passing on a genetic disease. While there is potential to eliminate many diseases, it also has an equallyRead MoreThe Golden Age Of Computing1440 Words   |  6 Pagesthe computer revolution, the genetic revolution hopes to do for life what computing did for information. We are near being able to manipulate organisms for any number of reasons. Whether it be for medicine or agriculture, the technology we have will change the way we interact with the natural world. Over the years, genetic engineering continued to prove itself beneficial in the fields of medicine, manufacturing, and agriculture. These benefits range from curing genetic diseases to increased farmingRead MoreGene Technology Essay1397 Words   |  6 Pages2: Gene Technology Introduction to Biology Mr. James Cox March 3, 2013 Gene technology is the term given to a range of activities concerned with understanding the expression of genes, taking advantage of natural genetic variation, modifying genes and transferring genes to new hosts. Gene technology sits within the broader area of biotechnology – the use of living things to make or change products. Humans have been using biotechnology for centuries in activities rangingRead MoreThe Main Ingredient For A Wellness Recipe1640 Words   |  7 Pagesis, was not accompanied with the mass-presented GMOs food. According to a book, Genes on the Menu: Facts for Knowledge-Bases Decisions written by author Paul Pechan, the basic facts and introduction of GMOs was described. Pechan stated, A genetic engineering procedure where a gene from one, sometimes unrelated, organism is transferred to another†¦, which is how Genetically Modified Organisms occurred in the actual world (3). Along with this statement, it was specified that by making such modificationsR ead MoreEthics, Public Health, And Environmental Safety3018 Words   |  13 Pageswe define biotechnology and consider best practices in agriculture, both in the United States and around the globe. With the advent of genetic engineering and the adoption of transgenic crops, a new set of questions regarding ethics, public health, and environmental safety has grown from a theoretical concern to one that must be considered as genetic engineering plays an increasingly large role in our everyday lives. As genetically modified (GM) food has entered the marketplace, these ethical questionsRead MoreThe Invention Of The 21st Century2497 Words   |  10 Pages(Fletcher 8). The act of genetic manipulation or engineering may be akin to the Greek myth of Prometheus. He stole fire from the heavens in a compassionate act to ease human suffering. While this fire may have been frightening at first, when man learned to harness it he was able to make vastly improve the quality of life. Preserving and improving the quality of life has always been a primary goal in the practice of medicine. If humanity can correctly wield the awesome power of genetic control, we wouldRead MoreA Bright Future With Genetically Modified Superfoods2397 Words   |  10 Pagesis now. Human ingenuity and intelligence has soared far above the levels that the human race has ever thought possible; humans are right on the threshold of these and many other genetic engineering and biotechnological advances. Regardless of the limitless possibilities, nay-sayers say the risks far outway the benefits. Critics say that these new advances are far too dangerous and too experimental; however, this tremendously beneficial form of science has the capabilities to progress far beyondRead MoreGenetically Modified Food And Its Effects On The Body As Natural Plants?1809 Words   |  8 Pagesnot it is safe to consume, if the pros outweigh the cons. I will compare genetically modified food to naturally produced food. Do GMOs have the same chemical reactions in the body as natural plants? Are the chemicals of both equivalent? Who is impacted by GMOs? According to Hembree Brandon from the Delta Farm Press, many scientists believe GMOs are unsafe and do not pose any threat to the environment. For example, the National Academy of Sciences, Engineering, and Medicine has states that in â€Å"theRead MoreEssay on Use of Nanotechnology in Medecine2565 Words   |  11 Pagesclot and save the spy along with his secret information. This idea has evolved from science fiction into what is today the branch of science and technology that is known as Nanomedicine. The potential benefits of Nanomedicine are to possibly develop a cure for cancer, cure diabetes, suppress genetic defects, and even cure mental illness. Nanorobots could be injected into the blood stream where they could wipe out viruses, bacteria, and other harmful organisms before they could lead to disease. NanorobotsRead MoreCloning: The Face of a Better Tomorrow Essay1995 Words   |  8 Pagesmeat. Cloning could also improve our agriculture and help to preserve our animal population. Lastly, cloning could quite possibly serve a major purpose in the medical field. In spite of several doubts and risks, cloning is an innovative process that can produce a variety of overwhelming benefits that can better today’s and tomorrow’s future. To many it may seem as if cloning has just recently been discovered but in reality cloning has been around for years. In the article â€Å"Clone and Cloning† from

Dove Case Free Essays

Describe the evolution of the dove brand? The origins of the Dove brand lay in the U. S. In 1957 the first dove product was launched that was called the beauty bar. We will write a custom essay sample on Dove Case or any similar topic only for you Order Now This product claimed that it was different than soap and that it would not dry out your skin. The advertising campaign for this launch was created by the Ogilvy and Mather advertising agency. The main message of this advertisement was that Dove soap does not dry out your skin because it contained a quarter of cleansing cream. The message that Dove does not dry out your skin was expressed in billboards, television and print. As time passed by minor changes were made to the slogan. For example, the term cleansing cream was replaced with the term moisturizing cream. The Dove beauty bar was endorsed by dermatologists and physicians for the treatment of dry skin in the 1980s. In the year 2000 Dove was approached to become a Masterbrand. This meant that Dove would lend its name to Unilever entries in the personal care categories. Next to the beauty bar category there would also be other categories where Dove would have an active name. For example, deodorants, hair care products, body lotions, facial cleansers and hair styling products. Now that Dove became a Masterbrand it was no longer sufficient to communicate functional benefits. Just because now there were different categories and functionality has a different meaning throughout the different categories. It was important that Dove would stand for a point of view. Having this in mind, research led to â€Å"The campaign for Real Beauty†. The ideas for this campaign started in the year 2002. There was a search for an alternative view of the goal of personal care. The findings of the research of this campaign showed that only 2% of the respondents worldwide described themselves as beautiful. Following this research the first exploratory advertising executions were initiated. In these advertisements ordinary people were used in supermodel contexts. This was called the Tick-Box campaign. In 2005 the next series of Dove ads were known internally as the Firming campaign. Firming campaign because a cream was promoted that would firm the skin. The goal was to change the way how beauty is viewed by society by provoking discussions and debates about â€Å"real beauty†. However this campaign was rather risky because they did not knew whether consumers would be inspired to buy a brand that focuses on real beauty and that does not promise to make you more attractive. The risk for Dove was that it would be perceived as an ordinary brand and would not stand out among the other brands for beauty products. In 2006 Dove ran an ad in the broadcast of the Superbowl football game. The next stage in the Real Beauty campaign of Dove was developing a film concerning self-esteem. Unilever defined a mission statement for â€Å"The Campaign for Real Beauty†. Namely, â€Å"Dove’s mission is to make more women feel beautiful every day by broadening the narrow definition of beauty and inspiring them to take great care of themselves†. Later that year, Dove announced a contest where consumers were aspired to come up with their own ads for Dove Cream Oil Body Wash. This was a new product that would be launched in early 2007. Dove came a long way and was now seen as a brand of great value. Dove had grown a lot and was identified as one of ten brands with the greatest percentage gain with regards to brand health and business value for in the previous three years. How do you asses Unilever’s branding strategy (i. e. reducing the number of brands and building masterbrands)? When looking at Unilever’s branding strategy the focus lies on building masterbrands. This is a good strategy because the number of brands is reduced. Hence the focus lies on one larger brand instead of several smaller brands. This is good because it makes the decision making process a lot easier for the consumer. On the other hand it is also easier for Unilever because it now can put its energy on one larger brand. This means that the developments around the brand can be more specific. Meaning that you could create brand awareness more easily because there are less choice alternatives available for the consumer. Secondly, because of the masterbrand different products belong to one brand. This means that consumers can buy different products from one brand. The brand is no longer specific for one product category. Therefore if a consumer is loyal to a brand it will also buy more products that belong to that brand and will not go to competitors. For example, if the consumer knows that Dove offers a good quality moisturizing cream the consumer is more likely to perceive other products of Dove as good quality. Furthermore, if Unilever would not pursue the branding strategy of masterbrands it would lead to competition among the several smaller brands. You could say that each brand of Unilever would operate as a separate business, meaning that it would compete with its fellow brands as well as with brands of other firms. The previous would only lead to a division of Unilever which is not good for brand development. Instead the brands should work together because they all are a part of Unilever. Finally, the branding strategy of Unilever also provides possibilities of growth for the brand. By reducing the number of brands which are for example not profitable enough. The focus lies on the masterbrands and this reduction in costs can be used for the more promising masterbrands and therefore lead to growth by expanding product lines and so on. How to cite Dove Case, Papers

The Influence of Video Games in Our Lives free essay sample

Whether it is an advertisement on television, an aisle in Wal-mart, or a collection in a students friends room, the ongoing increase of the use of video games among todays teenagers is stealthily accumulating. Even though there may be some ratings on games for teenagers today, I believe that the ratings should become more emphasized, and parents should have stricter guidance on the buying of games. Increasing the rating system for video games and having stricter parental guidance would be influential towards putting a stop to increasing obesity, rising violent ehavior, and disinterest in education among todays teenagers. Teenagers in todays society are greatly influenced by playing video games during their free time. Instead of performing active, enjoyable, and lighthearted activities at home, teenage gamers are constantly occupied with excessive revel at playing enslaving video games. Now more than ever before, video games are much more complex and interesting to young gamers. We will write a custom essay sample on The Influence of Video Games in Our Lives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, the advancing technology has proceeded to the point where a gamer can become engrossed in a multimedia classified as a virtual reality or lternate universe. As a result, teenagers are not getting enough exercise to stay healthy. This recurring dilemma is causing an extravagant amount of teenage gamers to gain body weight excessively. Regardless, of how dangerous neighborhoods might have become in the twenty- first century, teenage parents should still encourage their son or daughter to operate with healthy entertainment (Lynne). Also, even though there is a continuation of growing continuation of weight watching games and the distribution of the recent game system Wii, I solely believe that there should e more bounteous advances in games that consist of weight watching genres that help maintain the gamer interested and productively active. By the unsatisfactory habit of playing video games, it is also known that teenagers are continuing to have an increase in violent and aggressive behavior. Whether young gamers might be at school, in the public mall, or at their own grandmothers house, they might become more influenced to contain bellicose personalities by the dangerous enthrallment of the consistent use of violent video games. According to the college writer, Grace Shin, When video games first came out, indeed they were addictive owever there seems to be a strong correlation now between the violent nature of games these days and the aggressive tendencies in game players (Shin). For instance, in Littleton, Colorado on April 20, 1999, Eric Harris and Dylan Klebold attacked Columbine High School before they committed their own suicide twenty three people were wounded and thirteen were pronounced dead. It was generally known that they both enjoyed the video game doom, which is a game, licensed by the US military to help endorse oldiers to effectively kill their opposition (Shin). Another growing problem that is vastly occurring among young gamers is that they do now have a constant growing interest in education. While there may be some educational video games that are being manufactured, there are not enough being processed for the teenage group. Most educational games are especially made for a much younger audience. According to the psychologists, Dr. Andersons and Dr. Gentiles research, instead of young gamers being intrigued with educational learning, children are spending average, and 5 hours per week for girls. Niolent Video Games). Furthermore, the parents of young adults gamers are not strategically involved to make sure their child has some value of education in their day. I believe that parents should try to limit their childs downtime. Additionally, I honestly think that teenagers would be more educated and prepared for their next stage in life if their parents would step in and be courageous heroes by encouraging them to practice educational things. Beyond recall, video games carry a few consequences with them for the average teenage gamer.